We Are Dark Horse
The story of Dark Horse Music Store began in the garage of 16 year old Michael Wilson. He decided to begin giving lessons as a drummer. As his student list expanded, he continued adding instruments, such as piano and guitar. Michael soon realized that while lessons were important, they weren't as effective without the gear. In addition to giving lessons, Michael began flipping and selling gear. He began this venture to ensure his students got the best gear that they needed, without the pressure of big stores. Then he had the brilliant idea to open a full music store. Over time, the store and staff grew, and the need for more space was imminent. In 2014, an official store opened.
Located in a front of a church, they had a small block of space, where inventory became a priority, as well as bringing in more staff. Officially know as Mikkeal Music, the staff and student base continued to grow. After some time, the store had simply outgrown the space once again. Mikkeal Music moved to a larger shop, where the business began to explode. After one year, the store had grown so much that it was impossible to stay in the small shop. Michael realized he had to think bigger. The company needed a revamp.
Following much thought, Michael decided to change the brand’s title. The title of Dark Horse was brought up, and it stuck. Built on the idea of being a candidate or competitor about whom little is known but who unexpectedly wins or succeeds, it was the perfect canvas for what Michael had envisioned. The logo of a white horse with a black background was meant to portray a light in the dark world. Subsequently, Dark Horse Music Store opened in its biggest location, and our current space. Here, the business has continued to flourish and thrive, as Plant City’s supplier of instruments, gear, lessons, repairs, recordings, and all things music. Michael continues to hope to inspire and create in the world around him.