dark horse

/ˈdärk ˈˌhôrs/

noun

a candidate or competitor about whom little is known but who unexpectedly wins or succeeds.

"a dark-horse candidate"

The story of Dark Horse Music Store began in the garage of 16 year old Michael Wilson. He had decided to begin giving drum lessons  just to make some gas money. 

His student list quickly expanded, so he added piano and guitar lessons. He began flipping gear to ensure his students got the best things that they needed, without the pressure of big stores. Over time, the store and staff grew, and the need for more space was imminent. In 2014, an official store opened.

Following much thought, Michael decided to change the brand’s title. Built on the idea of being a candidate or competitor about whom little is known but who unexpectedly wins or succeeds, Dark Horse was the perfect canvas for what Michael had envisioned. The logo of a white horse with a black background was meant to portray a light in the dark world. Dark Horse Music Store opened in its Drane Street location, before moving to our current location on South Collins Street. Here, the business has continued to flourish and thrive, as Plant City’s supplier of instruments, gear, lessons, repairs, recordings, and all things music. Michael continues to hope, inspire and create in the world around him.

As Dark Horse continues to grow, we hope to include you in our story!